Why Now Is The Time To Get Into Esports Betting?
With the return of traditional sports leagues after the suspension in 2020, this year is expected to be a good year for betting operators like Betway. With the suspension of traditional sports early last year, many people are looking for alternative entertainment, with millions of punters turning to e-sports betting. As a result, studies have shown that the e-sports market has made more than $1 billion in revenue a year, the upper limit previously predicted for 2022.
Although some operators are still wondering if the new generation game market is worth pursuing, the blockade has helped further promote e-sports space. Fortunately, e-sports suffered from legalization and a wave of recognition around the world, and the revival of LANplay greatly contributed to the rebound. It makes 2021 the perfect year to enter the e-sports betting space for good reasons.
A wide range of gaming and betting opportunities
The main reason why most panthers choose to bet on sports instead of playing other casino games is the availability of many different leagues and games to choose from. You can bet on anything, including basketball, soccer, rugby, American football, and even ambiguous games such as darts, badminton, and netball.
The sport is also very similar, and major bookmakers offer a wide variety of games, international events, and leagues. Major e-sports products you can bet on using the Betway app include Call of Duty, Dota 2, League of Legends, Counterstrike: Global Offensive.
New Advertising Opportunities
As traditional sports were suspended last year, advertisements contributed greatly to the growth of e-sports. Many major brands have decided to take advantage of the industry, noting the tremendous potential of e-sports and the great promotional opportunities it offers. That's why companies like HP and Intel have stepped up their multi-year sponsorship deals with franchises like the Overwatch League.
Experts also reported growing interest in using e-sports to promote fast-moving consumer goods. For example, Coca-Cola and Kellogg are already setting the stage for this after signing profitable contracts with Major League Soccer and Overwatch League in 2019. Other companies are choosing to invest in brand ambassadors, as is the case with Proctor and Gamble, who recruited Dota 2 player RAMZES666 (Roman Kushinarev) as brand ambassadors.
Earlier this year, 토토 auto giant BMW also announced its plan to expand its e-sports presence in partnership with five major teams from League of Legends. The increase in advertising exposure is naturally developing the e-sports industry by promoting their brand in this symbiotic relationship.
Esports Growth Shows No Signs of Slowing
Although eSports has suffered a little from the suspension of live stadium events, the industry is showing no signs of slowing down in profits and fans. As more companies acknowledge its potential, advertising revenue from other brands is expected to reach $1 billion in the next two years. Experts also forecast industrial revenue to grow to about $1.8 billion by 2023, a significant underestimation now given last year's earnings. 스포츠토토 It shows that 2021 is the perfect time for betting operators, advertisers, and punters to consider e-sports betting more seriously.
This article does not necessarily reflect the opinions of the editor or management of The Economic Times.
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